Crowd shot masthead ApologetiX Logo Keith Haynie plays bassBill Hubauer plays lead guitarJ. Jackson sings leadJimmy Vegas Tanner plays drums

What's the story behind “Nichey?”

Some may call ApologetiX kitschy; we say we're just nichey. Do those words rhyme? That depends on how you pronounce "niche." Does it rhyme with "ditch," "leash," or "wish"? Merriam-Webster accepts all three. Pronunciation may depend on your niche group.

ApX is a niche group that appeals to a niche group (parody lovers) within a niche group (Christian-music listeners). That's pretty nichey. We're not the first to use that word. Various sources say it means "not mainstream but serving a narrow market or audience." Yep, that's us.

We may be nichey, but we're nowhere near Nietzsche, though some pronounce those words about the same. Experts seem to favor "Nee-chuh," but Merriam-Webster and others also list "Nee-chee" as acceptable. And we've heard it pronounced even closer to nichey.

Right said, Fred …er … Friedrich? Well, he's not around to tell us, and he wasn't always right anyway. After all, God isn't really dead, and neither is His Son. Track #7 isn't really live, either. Those are just some of the secrets this CD has in store. Let's give it a listen, shall we?