What Happened to the Fan Club?
Thu., Apr. 16. 2009 12:58am EDT
You may have noticed that the total number of newsletter subscribers listed in our masthead took a major dip this week. Was there a mass defection? No, we did a long-overdue spring cleaning of our data base.
People frequently sign up for the newsletter and then change their email addresses and providers. There were so many outdated ones that we needed to cleanse our system so our newsletter wouldn't seem like junk mail to the major internet service providers and get filtered out.
We know that some of you were looking forward to seeing our total subscriber list go over 100,000 (We were so close), but we'd rather have 65,000 active subscribers who get our email than a bloated list with a bunch of useless ones.
And for the record, if you count other addresses that have gone bad over the years, we've had over 120,000 subscribers total over the years. But we'll leave the dead email addresses to the Grateful Dead; we only want live ones.